Aiya's History

  • 1888

    Aijiro Sugita the 1st opens Sugita Shoten store specializing in the production and sale of tea and indigo.

  • 1898

    Matcha sales conducted over entire Aichi Prefecture, Japan.

  • 1908

    Matcha sales expanded to Kanto and Kansai regions.

  • 1912

    Sales expanded and 35 hectares of tea under cultivation.

  • 1922

    Partnership firm AIYA Tea Shop founded. Aijiro the 2nd takes over the firm.

  • 1935

    New headquarters and factory built.

  • 1950

    AIYA Ltd founded. Aijiro the 3rd takes over the firm.

  • 1960-69

    Daily production increases to 400 kg with the addition of 320 granite grinding mills.

  • 1964

    Company renamed AIYA Co. Ltd.

  • 1970-84

    Daily production increases to 1000 kg.

  • 1977

    260-ton capacity storage refrigerator installed.

  • 1978

    Organic tea plantation launched.

  • 1979

    Cultivation of organically grown tea begins.

  • 1983

    Aiya exports tea to North America.

  • 1985

    Quality Control Room installed - the first of its kind in the Matcha industry!

  • 1989

    AIYA celebrates 100th Anniversary. Aijiro the 4th takes over the corporation. Affiliate firm Meihouen founded to supervise and instruct tea producers.

  • 1990

    Grinding mill numbers grow to 1,080 and daily production reaches 1200 kg with the completion of our second factory.

  • 1991

    New product quality control room installed, with streamlined testing procedures.

  • 1992

    Matcha industry's first reduced-germ production line implemented.

  • 1993

    Construction of refinery plant and a 360-ton cold storage facility.

  • 1994

    New headquarters are built and our concert hall is completed.

  • 1997

    AIYA becomes first Matcha producer to be certified by Japan Organic & Natural Foods Association (JONA).

  • 1999

    AIYA acquires ISO9002 (International Organization for Standardization) certification - another Matcha industry first.

  • 2001

    New York and Vienna offices open. Matcha introduced at food expos and receives government certification, JAS (Japan Agriculture Standards).

  • 2002

    AIYA Matcha receives organic certification from OCIA (USA) & IMO (Europe) and Kosher and ISO9001 certifications - all Matcha industry firsts. Color retention Matcha MT-21 developed. Domestic and international patents received.

  • 2003

    Fully automated Matcha production plant opened. Fully operational European branch, AIYA Europe GmbH, opened in Vienna, Austria. Production of certified organic Sencha and Tencha launched in China.

  • 2004

    AIYA America relocated to Los Angeles from New York. Japan Tea Summit held in Nishio City. New Matcha factory constructed, resulting in a 25% production increase.

  • 2005

    AIYA opens Chinese branch in Zhejang, China for Chinese domestic supply. AIYA brings Matcha stone mills to China and opens China's first Matcha factory. AIYA meets a new production record: 84 tons of Matcha tea per month.

  • 2007

    AIYA receives AIB certification with "Superior" rating.

  • 2008

    AIYA Europe relocated from Austria, to Europe's tea capital - Hamburg, Germany.
    AIYA receives ISO 22000 certification - another first for the Matcha industry
    AIYA receives AIB certification with "Superior" rating.

  • 2009

    AIYA receives AIB certification with "Superior" rating (3 years in a row).