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THE AIYA DIFFERENCE

THE AIYA DIFFERENCE
  • MATCHA GROWING REGIONMATCHA GROWING REGION

    The bulk of Aiya's Matcha is grown in Nishio in the heart of Aichi prefecture, Japan. A historic tea cultivating region dating back to the 1200s, Nishio’s stable climate, fresh pristine river waters, fertile soil, and remoteness from urban development foster tea leaves that are more resiliently green and full of nutrients. Currently, Aiya holds over 80% of the exclusive harvesting rights to the Nishio tea plantations.

  • ORGANIC REGIONORGANIC REGION

    The two most important tea growing areas for Aiya’s organic matcha are Toyota and Kagoshima. Located in the mountains at 600m sea level, Toyota’s cooler climate acts as a natural barrier and protects the organic fields, as only a few insects survive in the colder temperature. Kagoshima, in the southern edge of Japan, is an optimal location for organic teas because of its vast fields, mineral-rich volcanic soil, and remoteness from the city.

  • AIYA’S ORIGINSAIYA’S ORIGINS

    Family owned since 1888, Aiya is the world’s leading Matcha green tea producer, headquartered deep within the Aichi prefecture in Nishio city, Japan, where the finest Matcha green tea has been grown for over 800 years.

  • PIONEERED BY AIJIROU SUGITAPIONEERED BY AIJIROU SUGITA

    Aiya was established in 1888 as a local shop providing dyes and teas. “Aiya,” the nickname for the shop which later became the official company title, was given because the shop carried “Aidama,” an indigo colored dye used on kimonos.

  • ESTABLISHED 125 YEARS AGOESTABLISHED 125 YEARS AGO

    When first established, Aiya’s primary focus was on dyes and Gyokuro tea production. Soon thereafter, Aijirou sought to move the business toward producing more premium tea – Matcha. He teamed with local tea producers to cultivate new fields and worked tremendously hard in improving the technology of stone granite grinder mills to create a stable environment for the teas. His innovations to this centuries-old technology are still implemented in today’s modern production facilities.

TIMELINE

 
  1. Aijiro Sugita I opens Sugita Shoten store specializing in the production and sale of tea and indigo.

  2. Partnership firm AIYA Tea Shop founded. Aijiro II takes over the firm.

  3. New headquarters and factory built.

  4. AIYA Ltd founded. Aijiro III takes over the firm.

  5. Organic tea plantation launched and cultivation of organically grown tea begins.

  6. Aiya exports tea to North America and Quality Control Room installed - the first of its kind in the Matcha industry!

  7. AIYA celebrates 100th Anniversary. Aijiro IV takes over the corporation.

  8. Grinding mill numbers grow to 1,080 and daily production reaches 1200 kg with the completion of a second factory.

  9. New headquarters are built and the concert hall is completed.

  10. AIYA becomes the first Matcha producer to be certified by Japan Organic & Natural Foods Association (JONA).

  11. New York and Vienna offices open. AIYA receives JAS (Japan Agriculture Standards) certification, organic certification from OCIA (USA) & IMO (Europe), Kosher, and ISO9001 certifications – all Matcha industry Firsts.

  12. AIYA America relocates to Los Angeles from New York. New Matcha factory constructed, resulting in a 25% production increase.

  13. AIYA opens Chinese branch in Zhejang, China for Chinese domestic supply. AIYA brings Matcha stone mills to China and opens China’s first Matcha factory. AIYA meets a new production record: 84 tons of Matcha tea per month.

  14. AIYA receives AIB certification with “Superior” rating.

  15. AIYA receives ISO 22000 certification - another first for the Matcha industry.

  16. AIYA builds new Matcha facility to meet the growing global demand for Matcha.

  17. Aiya receives gluten-free and Non-GMO certifications.

FARMERS

PRIDEPRIDE

Aiya takes pride in its tea farmers, who are an important part of the Aiya family.

LOYALTYLOYALTY

Most of the tea farmers have worked exclusively with Aiya for multiple generations.

DEDICATIONDEDICATION

Dedicated to the wellness of its famers, Aiya purchases the entire annual crop of its farmers under pre-established guideline, ensuring their ongoing income, even if not a single crop can be used.

FUTUREFUTURE

Aiya truly enjoys its long term relationships and looks forward to collaborating with the children and grand-children of its tea farmers, as it has worked with their fathers and grandfathers generations before.

QUALITY CONTROL

Aiya continually strives to improve product quality. Each step of production is thoroughly monitored and documented, while internal laboratory inspections are conducted to ensure that the final product conforms to stringent standards prior to shipment. Aiya holds a number of internal certifications that are unmatched in the industry: FSSC22000, AIB (superior), Organic Certification by OMIC & JAS, Kosher, Halal, QAI, Gluten-Free and Non-GMO Certification.

  • SOCIAL RESPONSIBILITYSOCIAL RESPONSIBILITY

    Dedicated to giving back to the world, Aiya and a select group of Nisho farmers have been travelling to Southeast Asia biennially to help with the reforestation of mangrove and mahogany forests since 2001.

    Why mangroves? Mangroves are unique trees that grow along the coasts, occupying both land and sea at the same time. This delicate ecosystem provides homes for fish and other species that find shelter in its roots. However, threats from global warming are putting these trees in great danger of deforestation. To counter global warming and prevent the destruction of homes for many species, we feel it is critical to preserve these forests.

    So far, Aiya has been responsible for planting more than 72,000 trees in South East Asian countries.

    PREVIOUS TRIPS:

    2001: Phillippines, 40 people, 6300 Mangroves
    2003: Thailand, 40 people, 12,300 Mangroves
    2005: Indonesia, 60 people, 4,200 Mahoganies
    2007: Thailand, 60 people, 13,000 Mangroves
    2009: Malaysia, 50 people, 5,000 Mangroves
    2011: Indonesia, 36 people, 6,000 Mangroves
    2013: Philippines, 35 people, 7,800 Mangroves
    2015: Vietnam, 38 people, 17,700 Mangroves

  • AIYA DOCUMENTARYAIYA DOCUMENTARY

    Watch a short, 20 minute documentary video featuring Aiya’s history, the Nisho region, the manufacturing process, health benefits, and the preparation of Matcha.