Aiya Matcha at World Tea Expo 2013 – North American Tea Champions

June 14th, 2013

Aiya Matcha North America Tea Championship Winner

 

While both exhibiting and teaching at the World Tea Expo, Aiya also competed  in the North American Tea Championship, winning the Buyers Choice Award in both categories we submitted teas for!  Our Premium Gyokuro took home first place in the green teas category and our Matcha infused Genmaicha took home the prize in the blended teas category.  We are humbled that the judges appreciated the quality of our tea and honored to have won against the stiff, high quality competition.

To commemorate these wins, we are happy to announce an all new promotion for these teas running from right now until the middle of July!  The details are slightly different for consumers and wholesale customers so please read carefully:

For Consumers:

Both 80g tins and 500g bags of Premium Gyokuro as well as 85g tins and 500g bags of Matcha Infused Genmaicha are 20% off!  To enable the discount, enter the code “TeaChamp” (no spaces) on checkout to immediately save 20% off all tins and/or bags in your shopping cart!

For Wholesale Customers:

80g tins and 500g bags of Premium Gyokuro as well as 85g tins and 500g bags of Matcha Infused Genmaicha are 10% off!  To enable the discount, enter the code “TeaChampWH” (no spaces) on checkout to immediately save 10% off all tins and/or bags in your shopping cart!

(Please note: wholesale store links will only work if you are logged into your wholesale account)

Aiya Matcha at World Tea Expo 2013 – Focused Matcha Tasting Class

June 14th, 2013

In addition to presenting at World Tea Expo as a gold sponsor, a member of our team also lead the Focused Tasting Class – Innovative Ways With Matcha.  Aside from being able to connect with the tea community directly, smaller shows like World Tea are also all about education and spreading correct information about each variety of tea.  In the case of Matcha, this is particularly important as it is still a relatively new tea  on the market and there are many misconceptions/misunderstandings about it floating around.  Being able to connect directly with people who want to learn more about Matcha is an invaluable experience that we are all about.

Beginning at 8:00 on Saturday morning during the show, Daniel taught part two of our Matcha education classes.  While in years past, our education classes had focused predominately on “What is Matcha?” and getting the basics of the tea out to the community, this class focused on how to use Matcha, how to tell grades of Matcha apart by examining them, and how to incorporate Matcha into a tea shop/retail setting.  It was a very enjoyable and informative back and forth with all the attendees.  We greatly appreciate your enthusiasm, time, and dedication and hope the class was as great for the attendees as it was for us presenting!

If you have any questions or attended the class and would like a copy of the slides, please contact us at contact@aiya-america.com and we will get back to you as soon as possible.

Aiya Matcha at World Tea Expo 2013 – On the Show Floor

June 13th, 2013

Last weekend the entire Aiya sales team was in Las Vegas to present at the World Tea Expo 2013.  While one of the smaller shows we do in size, the World Tea shows do not disappoint in excitement and enthusiasm, delivering a truly amazing tea-centric experience.  This year’s show, in fact was one of the busiest we have seen.  It really is a testament to the growth of tea in North America.  Being able to re-connect with current customers as well as meeting budding tea enthusiasts looking for new and exciting tea products is something we do not experience at any other show we do.  2013 in particular was one of the best shows for us in recent memory.

The weather in Las Vegas was consistently blistering at over 100 degrees every single day of the weekend but the buzz at our booth was even hotter.  As you can see from the photos below, we had a 10′ x 20′ booth this year and took advantage of double the space to highlight our Matcha products as well as our premium Japanese loose leaf teas.  In the three distinct drink stations we had set up, visitors to our booth were able to enjoy Matcha lemonade and iced Matcha green tea made with our upcoming product Matcha to Go directly out of a drink dispenser.  The center station featured our flagship Ceremonial Matcha while station three was all about our premium line of loose leaf tins offering samples of our Premium Gyokuro, Premium Sencha, Matcha Infused Sencha, and Matcha Infused Genmaicha.  With so many different Japanese teas to enjoy in a number of ways, our booth was consistently busy from the beginning of the show until the end of the day each day.

In addition to our in-booth presence, Aiya’s Daniel Coniglio taught a focused Matcha tasting class on Saturday morning to a dedicated group of Matcha fans who wanted to learn more.  We also participated in the North American Tea Championship, taking home top awards in categories for Blended Tea and Green Tea.  All in all, Aiya had a large presence at the show and had a great time doing so!

We invite you to check out the photos taken from the show floor and contact us at contact@aiya-america.com should you have any questions or would like more information!

Aiya Received AIB Superior Rating for Its Matcha Facilities for the Seventh Year in a Row

May 31st, 2013

 

Aiya Matcha AIB Logo

Aiya, is proud to announce it has once again received an AIB (American Institute of Baking) Superior Certification!

This is the seventh year running for Aiya to receive this prestigious certification, awarded to those manufacturers who meet only the highest standards in food processing, food safety, and production technique. We at Aiya hold ourselves to the highest standards in production and quality and AIB’s rigorous certification process is one of the few fastidious enough to verify and reflect our already impossibly high benchmarks. As such, Aiya has been undergoing and will continue to undergo third party quality assurance audits.

Our own General Manager, Fumi Sugita, had a few comments to share on this topic:

“Receiving a Superior Rating of 945/1000 is an honor and one of the many ways in which our customers can be assured of our dedication to quality. I am very proud to say that Aiya is the only Matcha company to receive this certification this long running.

The quality and safety of our Matcha has always been paramount to us at Aiya. And in recent years, it has been exciting to see how well it continues to be received across North America. Everyday we connect with more and more cafes who want to add Matcha lattes, smoothies, and straight Matcha to their menus, making it one of the fastest growing tea drinks in the marketplace. With increased popularity, unfortunately, we’ve also seen Matchas originating from other regions making their way into stores too.  When it comes to Matcha, the manufacturing process is very important in guaranteeing high quality in the finished product. Some of the Matchas we’ve seen and tried on the market are lacking high quality standards and in fact are not even genuine Matcha at all.

We at Aiya recognize that Matcha is more than tea – it is a key food ingredient and it needs to be produced with food safety standards in mind. A prestigious certification such as the AIB Superior Ranking lets our customers have the peace of mind to know that our product is genuine, manufactured properly, and only of the utmost purity. As the world continues to globalize and companies draw ingredients from all over, knowing the origin and high quality of what you consume as well as having quantifiable quality certifications is an absolutely necessity.”

Aiya Monthly Radiation Test Available – June 13

May 29th, 2013


Aiya Matcha Grinder
The newest radiaiton test report for our June shipment has been received.  It confirms that all of our Matcha and loose leaf teas are safe for consumption.  If you would like a copy of the report, please feel free to contact us at info@aiya-america.com.

NRA 2013 Chicago: Debuting Iced Matcha Green Tea

May 29th, 2013

The Aiya team just recently exhibited at the National Restaurant Association (NRA) Show in Chicago from May 18th-21st. This show is the biggest restaurant show in the US. It attracts a lot of attendees and has a lot of high profile presenters. Some of the presenters this year included; Howard Schultz, Anthony Bourdain, Robert Irvine, etc.

This show was a big moment for us because we debuted a new product that we hope to finalize and have out in the marketplace in the next couple of months, our Matcha 2 Go product. The idea behind this product is to package Matcha into single serve packets that can be used to take on the go and can be used in a water bottle or to make a traditional style bowl of Matcha at the office without the utensils. We found that many products are the market had Matcha that clumped and were not easy to work with which defeated the convenience aspect of the idea. Our Matcha 2 Go on the other hand makes it easier to make a  smoother consistent drink.

In addition to our Matcha 2 Go we are offering a bigger size pack for those that wish to use it in the foodservice or restaurant industry. For the NRA Show we actually used a water dispensing machine for iced Matcha green tea, this is a similar piece of equipment that might be found at a restaurant. We found that many people enjoyed iced Matcha and were quite a few were surprised that it can be served cold because they only had it in the traditional hot tea format. The iced Matcha seemed to be a real hit. The last day we even experimented with adding a mint flavor to the iced Matcha which was a popular item too.

To accompany the iced Matcha drink we had also offered up a Matcha lemonade. The Matcha lemonade is always a hit and many people are surprised by how delicious and refreshing it tastes.

The next show we will be exhibiting at will be the World Tea Expo in Las Vegas coming up on June 7th-9th. We plan on sampling our iced Matcha using our new Matcha 2 Go product as well as other tasty Matcha and tea beverages.

Let the Tea Havest Commence – 2013 Matcha Crop

May 15th, 2013

Winter is now behind us and the weather is continuing to warm up as we are in the throws of spring. Along with warmer weather comes the blooming of flowers, and more importantly the tea harvest. The tea that will be processed into Tencha and later ground into Matcha is harvested generally around the first week of May. (For more about the Matcha harvest, see: From Seed to Scoop – How Matcha is Made)

As mentioned in a previous post, Japan saw a much colder winter this year compared to previous winters with some tea fields being blanketed in a layer of frost. Those unfamiliar with Matcha may see this as a bad omen for the upcoming harvest but quite the contrary it the truth; the tea is able to go into “hibernation,” which will result in a better quality tea once harvest time comes around.

Due to the conditions this past winter, we are optimistic that this year is going to be great. Our farmers share the same optimism when we asked them about their expectations surrounding  the 2013 crop!

We’ve also gotten some photos straight from Japan taken during the beginning of this year’s harvest.

Matcha Tea Harvest

Lush tea plants waiting to be harvested. In the background, you can see the burlap-like material that is used for shade covering.

Matcha Tea Harvest

A worker picking tea leaves by hand.

Making Matcha Recipes – Cook With Matcha Part X: Premium Matcha Ice Cream

May 7th, 2013

For our tenth entry in Making Matcha Recipes, we made the second of two newly formulated Matcha recipes  - Premium Matcha Ice Cream.  The summer weather is finally beginning to roll in with the temperatures reaching into the 90s these past two weeks in Southern California and what better way to welcome it than with a new ice cream recipe?

Take a look at the whole post below as well as thoughts and impressions on the process of making it.

When you’re finished reading this post, we recommend looking over the previous nine installments of Making Matcha Recipes:  Matcha Krispy Treats,  Matcha Chocolate Cottage CakeMatcha Tofu Ice CreamMatcha Chocolate Chip Rice CookiesMatcha White Chocolate Salted Caramel BonbonsMatcha Hot ChocolateMatcha Chocolate Dipped Madeleines, Matcha Roll Cookies, and Matcha Ice Cream.

Making Matcha Recipes Part X: Premium Matcha Ice Cream

Daniel Says:

“When coming up with our Matcha ice cream recipes, I tried to stick as close to the advice we give our own customers – mix Matcha in with your favorite standard ice cream base (usually vanilla) and treat the same as you would any other ice cream.  In the process of finding a good ice cream base, I read a number of recipes and suggestions on how to make vanilla ice creams and there are basically two general camps the recipes can be grouped into – the cream only method and the egg yolk custard method.  Our previous Matcha ice cream recipe was a nod to the former camp while this time is a recognition of the latter.  The method for both is pretty much the same so I am going to reiterate some of the tips from before while adding just one or two more for dealing with the egg yolks.

Again, the best advice is to pay careful attention to the recipe and set aside enough time to make your ice cream in a relaxed fashion.  My tips for this recipe are:

Cream Temperature:

As it notes in the recipe, you need to heat the ingredients together at two different times during preparation.  Being presented with a specific temperature can seem kind of daunting but it doesn’t have to be.  If you don’t have a candy thermometer to monitor the temperature down to the degree, you simply need to watch the heat you apply and the surface of the mixture.  Let it gradually heat on low (no higher than medium heat) and as soon as the first bubbles begin to come up and the mixture is gently steaming, you’ve reached the correct temperature and should take it off the heat immediately.

Egg Yolk Treatment:

Color:

After separating your egg yolks from the whites, you need to beat them together.  While they start out as a deep yellow-orange, you want to beat them together until they slightly lighten in color and are more pale.  Making sure to beat your egg yolks well will lead to a better texture and overall smoothness when the ice cream is done.

Adding the Sugar:

Remember, it is not a race to get the recipe done as soon as possible.  When adding in the sugar, do so slowly so it can become well incorporated.  If you add it all in only once or twice the sugar can clump together and adversely affect the finished texture.

Tempering the Egg Yolks:

If the sugar needs to be added in slowly, the hot cream mixture should be added in glacially.  You are not aiming to cook the egg yolks quickly with this step.  What you are trying to do is slowly bring them up to temperature without scrambling them.  The best advice for this step is to add the warm cream little by little (1/8 cup at most) and make sure to be continuously mixing while doing so.  If you add too much and the yolks begin to scramble, you need to start again.

Mixing without an Ice Cream Maker:

The process of making ice cream without an ice cream maker takes more time but it isn’t more difficult.  After letting the mixture mingle in the refrigerator overnight, transfer it to the freezer and leave it there for 45 minutes.  Then you simply need to take it out and stir it around well.  This helps create a more even texture throughout the ice cream and also prevents extremely large ice crystals from forming.  If you have a hand mixer, it would be best for the most consistent result.  By constantly mixing it around, you make the freezing process more gradual and the final product is very smooth.  It took about 4 hours to finish off but I was able to work on other things while it was setting in the freezer every 45 minutes.”

Matcha Green Tea and L-Theanine

May 2nd, 2013

Aiya Matcha - Monk

 

Matcha is growing and becoming increasingly popular not just among tea enthusiasts, but also among those looking for healthier products and foods to add to their diet. One of the key health components in Matcha tea is an Amino acid called L-theanine.  L-theanine has the ability to cross the brain barrier and possesses psychoactive properties. It is found naturally in the Camellia Sinensis (tea) plant and of all teas, green tea is said to have the greatest concentration of L-Theanine.

Within the category of “green tea,” concentrations of L-Theanine are highest in Matcha and Gyokuro because of the shade growing process they undergo; about a month before these teas are going to be harvested, farmers apply a layer of shade covering each week until around 90% of direct sunlight is blocked. Other varieties of green tea are open air grown and exposed to direct sunlight, which stimulates photosynthesis in the leaves, destroying some of the L-Theanine and/or converting it into catechins. The shade growing process mitigates this, giving the finished tea higher amounts of L-Theanine and other Amino acids.  When it comes to flavor, the natural sweetness in tea is derived from Amino acids and L-Theanine.  Catechins are more astringent and bitter, making open air teas less sweet than their shade grown counterparts.   As shade grown teas, Matcha and Gyokuro have a natural sweetness and more balanced flavor derived from their higher concentration of L-Theanine. L-Theanine is also credited with giving foods the so-called “umami” or fifth taste.

When it comes to the physical effects it has on the body, L-theanine can help improve one’s mood, reduce stress, and help the mind focus.  These effects are especially noticeable when L-theanine is consumed in conjunction with caffeine.  Studies have also shown that individuals have increased alpha wave brain activity after consuming L-Theanine. This brain activity is said to be present when you are alert and not stressed. It is because of this effect that Matcha tea, tea ceremony, and Zen Buddhism have such strong ties in Japanese history - even in modern Japan, Zen Buddhist Monks drink Matcha tea before meditation for the calm alert effect. Matcha gives them the energy to meditate for long periods of time and remain focused throughout. Additionally, L-Theanine has been found to help increase dopamine levels in humans. Dopamine is a naturally occurring chemical in the brain that is released during pleasurable activities such as eating chocolate and helps produce a sense of well being.

The chart below illustrates the amount of L-Theanine present in a bowl of Matcha tea when compared to a cup of regular steeped green tea.  The amounts are so much higher because with Matcha you are consuming the entire leaf in each serving and not just what is water soluble.

 

matcha_teabag_chart

 

There is currently no recommended daily intake volume for L-Theanine determined by the scientific community. Even when it comes to things that are good for you, over consumption is to be avoided so it is always best to check with a medial heath professional regarding any specific questions you have about the effects Matcha and L-theanine on your body and health.  Just for reference, some studies have suggested consuming approximately 200 mg of L-theanine daily while others have suggested limiting daily consumption to 50-100 mg .

For more in-depth information on L-Theanine and it’s health benefits please visit: L-Theanine Information

Aiya Monthly Radiation Test Available – May 2013

April 29th, 2013

The newest radiaiton test report for our May shipment has been received.  It confirms that all of our Matcha and loose leaf teas are safe for consumption.  If you would like a copy of the report, please feel free to contact us at info@aiya-america.com.

Aiya Matcha All Tea Products