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AIYA
America
eBooks
Sharing your Matcha through Healthier Lifestyle Marketing techniques
Brought to you by H.L.M. pioneer Jon Baumgardner & Tea Industry spokesman Shiro Nobunaga
Here we will explore strategies explained through Matcha green tea based suggestions, that can help retail owners/managers & food & beverage service chains improve upon their in-store and external tea promotions. Healthier Lifestyle Marketing (H.L.M.) principles, retail/service tea promotion, green tea recipes, and concrete ways to market Matcha green tea will be discussed. This is perfect for the retailer interested in starting a tea business or improving upon their in-store tea presence.
Download
the Marketing Matcha for Retail ebook free! Click
here.
MATCHA
Category eBook
In
conjunction with
Virgo Publishing’s
Food Product Design
“The unique flavor and
unparalleled nutrient content of Matcha green tea have captured the
attention of food product developers. Aiya, a grower and manufacturer of
Matcha, shares more than a century of green-tea expertise with the food
industry, including a checklist for identifying quality Matcha; tips for
selecting a supplier; and guidance on choosing the right ingredient grade
to suit specific food applications.”
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Food Product Design, October 2008
World’s
#1 Manufacture of Matcha Aiya America Creates Free Informative eBooks
Available Online – Press Release
Los Angeles,
CA—October 28th, 2008—Aiya America, the world’s number one producer of
Matcha green tea, announced that it is releasing the first in its tea
themed educational eBook series to inform its consumers, as well as
industry professionals, about such topics as the tea making process, the
health benefits of green tea, ingredient uses for Matcha, quality
assurance, safety and other areas of the company’s expertise. This
electronic PDF formatted book, built and launched through Virgo
Publishing’s Food Product Design, specifically describes;
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what factors must be present for truly
authentic Matcha
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the numerous health benefits of Matcha (as it
is possibly the most healthy natural beverage known to man)
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the different ingredient grades of Matcha and
their uses
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growing and planting conditions and their
effects on the tea
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the step-by-step manufacturing process, from
refining to packaging
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necessary checkpoints to obtain international
organic certification
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the proper way to prepare ceremonial Matcha
and other recipes
Aiya America states: “We are thrilled to share
the results of years of research and experience with our customers and
the tea trade around the world. It is our mission to be part of the
consumer education process regarding health benefits of Matcha and we
want people in our industry to know the importance of quality tea.“
Download
the Matcha Category eBook free! Click
here.
For questions,
please E-mail: ebook@aiya-america.com
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