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Matcha Myths vs. Facts

Posted by Aiya Matcha on Sep 29th 2025

What You Really Need to Know Matcha is everywhere right now, lattes, desserts, skincare, but with popularity comes a swirl of misinformation. Is it really good for you? Does it have l … read more

Strength Is a Habit

Posted by Aiya Matcha on Sep 29th 2025

Start With Aiya’s MATCHA+   Staying energized, focused, and hydrated throughout the day doesn’t have to be a struggle. Aiya’s MATCHA+ line brings together premium Jap … read more

Matcha for Fall Gatherings: Party-Ready Recipes

Posted by Aiya Matcha on Sep 29th 2025

Party-Ready Recipes Fall is the season of comfort food, festive get-togethers, and flavors that feel like a warm hug. This year, why not surprise your guests with something beyond the … read more

Matcha Halloween Treats

Posted by Aiya Matcha on Sep 29th 2025

Spooky & Sweet Recipes When the air gets crisp and the moon rises a little earlier, it can only mean one thing, spooky season has arrived. But this Halloween, we’re skipping … read more