During the beginning of December, the Aiya team exhibited at the 5th annual Los Angeles International Tea Festival. It’s always nice to exhibit at this show because we get to meet people that are local to us. Held at the Japanese American National Museum in Little Tokyo on December 5th and 6th, this was our fourth year in a row as a gold sponsor, and our first year with a larger 10x20 booth space. Normally held in August when it is hot and sunny, this December show had a slightly different vibe with chillier weather and more tea products geared towards the holidays.

Tons of familiar and well-known tea vendors filled the main hall of the Japanese American National Museum as well as the section right outside – with over 2000 attendees over the two days; this was definitely a busy show for us. We sampled out our new organic tea bag line (Organic Gyokuro/Organic Matcha Infused Sencha/Organic Matcha Infused Genmaicha), Matcha to Go, hot Ceremonial Matcha, and iced Matcha lattes, which were welcomed with kind words. It was our first time sampling our new tea bag line at this show, and people seemed to love them! Many commented on their flavors being very comparable to loose leaf tea, despite being a tea bag. Our convenient, single serving packets (Matcha to Go & Matcha Zen Café Blend) also seemed to be a major hit this year, with attendees fond of the idea of taking their Matcha (or Matcha lattes) on the go.

Looking back at last year’s LA Tea Festival trade show recap blog post, we realize how far Matcha has come along. Just last year, we mentioned that Matcha was “on the rise” in popularity. This year, you couldn’t turn a corner without seeing this powdered emerald green tea. 2015 was definitely a busy year for Matcha, and we hope that its popularity continues to rise throughout 2016 as well.