“What’s the difference between Matcha and regular green tea?”—glad you asked! This is a question we get asked from time to time, and differentiating between them is quite simple. Both Matcha and regular green tea—whether in the form of loose leaf or tea bags—have different qualities that make them unique.

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News flash – we’re drinking our antioxidants! Not with those trendy juicing diets, but with our favorite type of green, Matcha! Did you know that Matcha contains higher antioxidant levels on a per gram basis than any other known natural fruits or vegetables? (Think 15x the antioxidants available in wild blueberries!) Amazing, right? It’s no secret that these powerful substances are essential for great health, so researchers developed the ORAC (Oxygen Radical Absorbance Capacity) test to measure exactly how powerful and effective they are. So, where does Matcha fall in comparison to everything else?

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As consumer demand for organic products continues to rise, we’ve seen a synonymous surge in demand for organic Matcha as well, sparking more interest in this USDA certified product than it ever has before. So what’s the difference between organic and conventional Matcha? There may be more to producing high quality organically certified Matcha than you think.

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Did you know not all Matchas are the same? (Yes, that super inexpensive “Ceremonial” Matcha might be low quality or worse!) So what is the standard for a pure, high quality Matcha? Trick question – there is no formal regulation for Matcha blending, which makes for a lot of confusion with these products within the market.

Though it’s easy to get confused when trying to differentiate a high quality and low quality Matcha, we’ve further broken down the two primary grades of pure Matcha, Ceremonial  and Cooking Grade, to help you pick the right one for any occasion.

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Matcha: by now you’ve probably seen it everywhere, maybe at your local coffee shop or all over your Instagram feed. So what exactly is it? Matcha, in a nutshell, is a powdered green tea from Japan. Typically used in Japanese tea ceremonies and in various green tea flavored treats, it’s actually been around for over 800 years. More recently though, it’s gained traction here in the U.S. for its amazing health benefits and versatility as an ingredient. Now that you’re a bit more familiar, let’s talk about to how it’s made.

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Where is Matcha Grown?

Dec 12, 2012

Matcha is one of the most unique teas on the planet, obtaining its tremendous health properties through careful growing, cultivating, and processing. Unlike other teas, Matcha undergoes some additional steps in the production cycle before it makes its way to your cup. So where does Matcha come from?

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Because Matcha is still relatively new to the Western nations, we’re not surprised to hear that some people are skeptical to try it. Often times, people unknowingly purchase bitter, gritty, low quality Matcha, giving them a terrible first experience and turning them off to Matcha overall (ugh). So what’s the difference between high and low quality Matcha, and how can you tell?

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Did you know that drinking green tea every day may significantly lower your chances of becoming functionally disabled (the inability to do basic everyday tasks such as dressing and bathing yourself)? A recent study published in the American Journal of Clinical Nutrition found that regular green tea consumption was linked to a lower risk of incident functional disability in the elderly.

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