This is an image of a Matcha green tea, tin, and scoop.

Photo Courtesy of modest marce

For 132 years, Aiya’s commitment to quality and safety has been a huge contributor to its spotless recall-free track record. Despite the many updates over the past decade, one thing has remained consistent – our promise to produce the highest quality Matcha to the world.

To celebrate another year of growth and innovation, we are holding our annual Anniversary Sale. From May 13, 2020 (12:00 am PST) until May 19, 2020 (11:59 pm PST), enjoy sitewide savings using the discount code below. (Click here to jump to the code.)

For a look at Aiya’s accomplishments over the past decade, see the timeline below. Cheers!


A Decade in Review

  • 2010: Aiya America launches its Aiya Matcha retail brand, which includes a variety of pure Japanese Matcha and loose leaf tea products.
  • 2011: In addition to the Kosher certification, Aiya receives the USDA Organic certification for its pure Matcha products.
  • 2012: Aiya serves its Premium Matcha to Grand Master Zabousai, the 16th generation successor in the Urasenke line, at the prestigious Urasenke Tankokai event.
  • 2013: Aiya celebrates its 125th Anniversary.
  • 2014: Aiya launches its Matcha To Go Sticks and extends its Zen Café Blend line with Black Tea and Rooibos.
  • 2015: Aiya launches its Tea Taster’s Line: Organic Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha Infused Genmaicha.
  • 2016: Aiya receives the Non-GMO Project Verified and Gluten-Free certifications for its pure Matcha products.
  • 2017: Aiya products hit the shelves at select retailers, including Whole Foods Market, Sprouts, The Vitamin Shoppe, and more.
  • 2018: Aiya celebrates its 130th Anniversary. Takeo Sugita takes over as Aiya Japan President, while Aijiro V (Yoshio) Sugita steps into his role as Aiya Japan Chairman.
  • 2019: Aiya America relocates to a new office with a built-in cold storage facility.



Consumers: 20% off sitewide* with code “AIYA132


Wholesale**: 10% off sitewide* with code “AIYA132WH



Terms & Conditions:

*Discount valid only on products in stock and purchased through our online consumer and wholesale stores. Orders must be placed from 12:00 AM PST Wednesday, May 13, 2020 through 11:59 PM PST Tuesday, May 19, 2020 to qualify. Consumer code “AIYA132” must be used at consumer checkout to receive the 20% discount, and wholesale code “AIYA132WH” must be used at wholesale checkout to receive the 10% off discount. Aiya reserves the right to change the terms of or terminate this promotion without prior notice.

**Discount valid only for approved wholesale accounts.