Last weekend, the Aiya team had the chance to fly out to beautiful Seattle, WA for the annual Specialty Coffee Association of America (SCAA) show.  It was the second time the SCAA show was in Seattle. Held at the Washington Convention Center just ten minutes away from our hotel, this coffee trade show was definitely busier for us than our last.

As soon as we stepped inside, the aroma of freshly ground coffee beans filled the air. Because this was a coffee specialty show, it had a slightly different feel than our usual natural or ingredient shows. Tons of booths filled the convention center halls, mostly showcasing coffee or coffee machines, such as espresso machines and coffee grinders.  We also saw that a handful of smoothie companies were sampling out Matcha smoothies; definitely more Matcha on the show floor than last year.

As one of the few Matcha / tea booths, we were able to catch the interests of attendees walking by, often getting compliments that our samples were a nice, delicious break from all the coffee around. Others often stopped by to watch us whisk up a hot cup of Matcha tea the traditional way. It’s always a great feeling to educate and to spread the goodness of Matcha to so many people.

A lot of the attendees were café or coffee shop owners who had already heard of Matcha before, and many of them already carried Matcha in their stores. Others were looking to add Matcha lattes and ceremonial Matcha teas to their menus because of its’ increasing popularity. Some even wanted to make pastries with Matcha. Overall, it was very exciting to see so many people interested in our Matcha; hopefully by next year’s SCAA, Matcha green tea lattes will be a norm that could be found in coffee shop worldwide. We can’t wait to see what SCAA 2016 brings for Aiya and Matcha in general!