Last weekend, the Aiya team had the chance to exhibit at the annual Natural Products Expo West show held at the Anaheim Convention Center. Since this show was local to us, all it took was a short 30 minute commute. From 10am-6pm, the halls of the convention center were packed with over 71,000 attendees and 2,700 exhibitors—by far the largest trade show we've ever exhibited at. And although we've participated in NPEW shows quite a few times in the past, this was definitely the largest of them all, with exhibitors taking up the entire convention center and even spilling over to the Hilton Hotel next door.

The expansion of this Natural Products Expo West really goes to show the increasing amount of people interested in or switching over to a natural, healthy lifestyle. The natural products and organic products industry is growing fast and we’re very excited for our Matcha to be a part of that.

At this show we saw tons of new booths and products, as well as familiar ones seen regularly in grocery stores, such as Hubert’s Lemonade and Chobani. One thing we found interesting that goes hand in hand with the expansion of the natural industry is that there were a large amount of booths that offered gluten free or non-GMO products. We have a feeling that this is going to be the next big thing—good thing our Matcha is both!

We sampled out our usual 3 drinks at this show: the Matcha latte, made using our Zen Café Blend; an Iced Matcha Green Tea, made using our Matcha To Go Sticks, and a hot traditional style Matcha, made with our Ceremonial Matcha Green Tea.  These drinks were as popular as ever, and the attendees loved the new Aiya logo tote bags we handed out as well. It seemed like our booth was always crowded, with attendees stopping by to chat and have a sip of our Matcha.

Overall we had a great time meeting new people and educating others about the goodness of Matcha. This show definitely opened up the potential for new partnerships and businesses, while nurturing existing ones. Next up, the Natural Products Expo East in Baltimore! With Matcha rapidly becoming popular along with the natural and organic product industry, we’re so excited to see what kind of opportunities the Natural Products Expo East will bring us. Till next time!